Whatsapp launched its standalone business app on last year January 2018 since then the app has garnered more than 50 million downloads. The app features many unique features to help corporate and brick & mortar stores alike to engage with customer to generate sales and services for their products. The app supports a slew of features to make customer management easier for small business like quick replies, labels for chat and automated messages to reply instantly and provide required information.
Route your Facebook ads to whatsapp business
With the latest updates whatsapp introduced short link feature, this new feature allows you to share quick replies to users and the same url can be used to advertise on Facebook.
- Create a new campaign from Facebook ad Manager
- Select website traffic as campaign goal
- Select edit placements and choose mobile only (Since whatsapp is only available for mobile devices )
- Provide the whatsapp shortlink as your website url
- The preview will display your whatsapp quick reply
Once you are all set up you can begin your campaign. With this method you will be able to route your customers to whatsapp and engage in immediate conversation which will ensure that you are generating warm leads with higher chance of conversions.